Website Owners – 11 Vital Steps to Promoting Your Website
of Jacksonville, Inc.
Paul Barbell 

1. List Keywords. Prepare a list of 20 to 50 keywords -- the kind of words that if someone entered one of these words, you'd like him to find your site. Provide us with this list of keywords to be strategically added to your webpages. We will title those pages by using your chosen keywords, arranged into catchy, informative phrases.  We will work with you to develop a strong list of keywords which are the most important components to achieve top listings in search engines and directories.
   
   
2. Request Links on Industry Sites. You probably belong to various trade associations that feature member websites. Ask for a free link or an exchange of links.
   
   
3. Install a "Signature" in your E-Mail Program. Most e-mail programs such as Microsoft Outlook, Eudora or Netscape allow you to designate a "signature" to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, website address, e-mail address, and a one-phrase description of your unique business offerings. Look for examples on e-mail messages sent to you.
   
   
4. Include website address (URL) on Stationery, Business Cards, and Literature. Make sure that all reprints of business cards, stationery, brochures, and sales literature contain your company's URL. Important: Make sure that your printer gets the URL syntax correct!
   
   
5. Include URL in Display Advertising. We don't recommend discontinuing print advertising you've found to be effective. But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, etc. View your website as an information adjunct to the ad. Catch readers' attention with the ad, and then refer them to your website where they can obtain more information or perhaps place an order.
   
   
6. Tell The World: Promote Your Site Offline. Word of mouth is a tool used by savvy marketers both on and offline. Local Chamber of Commerce meetings, business networking events, popular happy hour gathering spots for the corporate set, weddings, seminars and meetings, church, and even the local grocery store all provide excellent opportunities to talk up your website! If interested in hearing more about the benefits of the Jacksonville Chamber of Commerce, please contact Monique at 721-5511.
   
   
7. Integrating Your Traditional Marketing and Sales Programs. Put your website address on your business cards, letterhead, fax cover sheets, order forms, billing statements, purchase orders, and on any print advertising. If there are advantages to delivering services, programs or information through your website, then provide an incentive in your traditional materials to get customers to go to your site for fulfillment.
   
   
8. Use press releases and media contacts to promote your website in the newspaper, radio and TV.
   
   
9. Get published. If you're willing to give away your services as a writer for free, you can reach a lot of potential prospects through the media. Submit articles about your field of expertise to local newspapers, journals, and trade magazines. Make sure they include your name, address, and telephone number at the end of the article.
   
   
10. Create a FREE report and give it to anyone who's interested. The number one reason people are online in the first place is to find information. Specifically, FREE information.  Net marketers who provide valuable content will keep people coming back. Keeping people coming back, is one of, if not the most important factor in any marketing campaign. It dramatically increases the chances of someone actually purchasing your products and services.  Start a FREE electronic newsletter about the subject. Submit articles to other newsletters. Create an information rich website.
    
    
11. Develop a Free Service to Market. It's one thing to say, "Come to our site and learn about our business." It's quite another to say "Use the free kitchen remodeling calculator available exclusively on our site."  Well, you get the point.
    Make no mistake, it's expensive in time and energy to develop free resources but it is very rewarding in increased traffic to your site. Make sure that your free service is closely related to what you are selling, so the visitors you attract will also be good prospects for your business. Give visitors multiple opportunities to enter the part of the site where you're marketing your product or service. 
    "Free" is a very highly used and expected part of the Internet. Various things are offered on web sites to entice traffic and promote the website. Sometimes the items are unusual and get lots of press which multiplies the results. When something is unusual or different, news travels very fast on the Internet and the resulting numbers of visitors to a web site can be astonishing.

I hope you have found this information useful and will implement some (if not all) of the steps listed above.  Please feel free to contact me with any questions that you may have.  I am here to help make your website a resounding success!

Paul Barbell
Webmaster
Aces of Jacksonville, Inc.

P.S. For information regarding our Website Traffic Building services CLICK HERE!

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